“You benefit by managing your career, in addition to simply doing your daily work projects. Take stock of what you are good at, what is important to you and what you enjoy, and maximize your time accordingly. As part of this, it is critically important to advocate for yourself—speak up, share your accomplishments, communicate what you want and find sponsors both within and outside of your company.” —Lori Scherwin, founder of Strategize That in New York City